From Conservative Meme to Resistance Symbol: The Remarkable Transformation of the Frog

The revolution may not be broadcast, but it could have amphibious toes and large eyes.

Furthermore, it may involve a unicorn's horn or the plumage of a chicken.

Whilst demonstrations against the leadership carry on in US cities, participants are utilizing the spirit of a neighborhood dress-up party. They have taught dance instruction, given away snacks, and ridden unicycles, while armed law enforcement look on.

Combining comedy and political action – an approach experts call "tactical frivolity" – is not new. Yet it has transformed into a signature characteristic of protests in the United States in the current era, adopted by various groups.

A specific icon has proven to be particularly salient – the frog. It originated when a video of an encounter between an individual in an amphibian costume and immigration enforcement agents in the city of Portland, went viral. It subsequently appeared to rallies across the country.

"There's a lot going on with that little inflatable frog," says LM Bogad, a professor at University of California, Davis and a Guggenheim Fellow who specialises in political performance.

The Path From the Pepe Meme to Portland

It's challenging to examine protests and frogs without talking about Pepe, a web comic frog co-opted by online communities throughout a previous presidential campaign.

As the character first took off online, people used it to convey certain emotions. Afterwards, it was utilized to express backing for a political figure, including a particular image endorsed by the candidate personally, portraying the frog with a signature suit and hair.

Images also circulated in certain internet forums in more extreme scenarios, as a hate group member. Users exchanged "unique frog images" and set up digital currency using its likeness. His catchphrase, "that feels good", was deployed a coded signal.

However Pepe didn't start out so controversial.

The artist behind it, artist Matt Furie, has stated about his distaste for its appropriation. Pepe was supposed to be simply a relaxed amphibian in his series.

The frog first appeared in comic strips in 2005 – apolitical and notable for a quirky behavior. A film, which documents Mr Furie's efforts to wrest back control of his work, he said his drawing came from his life with friends and roommates.

Early in his career, Mr Furie experimented with sharing his art to new websites, where people online began to borrow, remix and reinvent his character. When the meme proliferated into the more extreme corners of the internet, the creator sought to reject the frog, including ending its life in a comic strip.

However, its legacy continued.

"It shows that we don't control symbols," states Prof Bogad. "They can change and shift and be repurposed."

Until recently, the association of Pepe resulted in frogs were predominantly linked to the right. This shifted on a day in October, when a confrontation between a protestor dressed in an inflatable frog costume and an immigration officer in Portland, Oregon captured global attention.

The event occurred shortly after a decision to send military personnel to Portland, which was described as "a warzone". Demonstrators began to gather in droves on a single block, near an ICE office.

Emotions ran high and a officer used a chemical agent at the individual, targeting the ventilation of the inflatable suit.

The protester, Seth Todd, responded with a joke, saying he had tasted "something milder". However, the video became a sensation.

Mr Todd's attire was not too unusual for the city, known for its unconventional spirit and activist demonstrations that delight in the unusual – public yoga, retro fitness classes, and nude cycling groups. A local saying is "Embrace the Strange."

The frog even played a role in the ensuing legal battle between the federal government and Portland, which contended the use of troops was illegal.

While a ruling was issued that month that the administration had the right to send personnel, one judge dissented, mentioning demonstrators' "propensity for using unusual attire while voicing their disagreement."

"Observers may be tempted the court's opinion, which accepts the description of Portland as a war zone, as simply ridiculous," the dissenting judge stated. "But today's decision goes beyond absurdity."

The order was "permanently" blocked subsequently, and personnel withdrew from the area.

However, by that time, the frog had transformed into a significant protest icon for progressive movements.

The costume was spotted across the country at No Kings protests last autumn. There were frogs – along with other creatures – in San Diego and Atlanta and Boston. They were in rural communities and global metropolises like Tokyo and London.

The frog costume was backordered on major websites, and became more expensive.

Mastering the Visual Story

What brings Pepe and the protest frog – is the interplay between the humorous, benign cartoon and a deeper political meaning. Experts call this "tactical frivolity."

This approach relies on what Mr Bogad terms the "irresistible image" – often silly, it acts as a "appealing and non-threatening" display that highlights your ideas without needing directly articulating them. This is the unusual prop you wear, or the symbol circulated.

Mr Bogad is an analyst in the subject and an experienced participant. He's written a text called 'Tactical Performance', and led seminars internationally.

"You could go back to historical periods – under oppressive regimes, they use absurdity to express dissent indirectly and while maintaining plausible deniability."

The idea of this approach is multi-faceted, Mr Bogad says.

As activists take on authority, a silly costume {takes control of|seizes|influences

Jennifer Jackson
Jennifer Jackson

A seasoned business analyst with over a decade of experience in tech and finance, passionate about data-driven insights and innovation.