Must A Aspiring Influencer Friend Cease Exploiting Me for Material?

One Side: Beth

At times she films me while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I’ll have bare-faced, an awkward face or be captured mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to another person, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I spend assisting her create material.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and record me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also desire to experience it without being recorded, edited, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on social platforms who execute that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: noticing the details, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my way of offering access, providing her a opportunity to witness exclusive moments that could help her career in design too. That isn't leverage, it's simply being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see what the content we create together can get us: an opening. I understand not all people likes being on camera, but sometimes spontaneity is what makes content genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but friends help each other in small ways. My assumption was recording a clip here or there would be fun for her. Innovation flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I document our shared experiences.

I value Beth’s friendship deeply and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a friend film you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is willing material. She must to honor her friend's privacy.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it’s not for everyone. It was kind she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when they're together – she’s working. Each appears unsure as to where the line is. The answer lies not in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Jennifer Jackson
Jennifer Jackson

A seasoned business analyst with over a decade of experience in tech and finance, passionate about data-driven insights and innovation.